What Is On Page SEO And What Is Off Page SEO?
SEO or Search Engine Optimization.
Within SEO, a distinction can be made between on page SEO and off page SEO. But what is the difference between these factors? What are page SEO techniques? The word actually says it all: on page SEO stands for all SEO factors that you can adjust within your website or webshop. These factors are the easiest to influence yourself. On-page factors are, therefore, the first to be checked in almost every SEO check. On page SEO factors With on-page SEO factors, you can think of:
- URL optimization
- Meta description
- The use of headings (tags such as H1, H2, H3, etc.)
- SEO optimized media
- The loading speed of your website
- The availability of your website on mobile
Off-page, SEO is the counterpart of this.
- Link building
- Social media
Together on page SEO and off page SEO provide a complete SEO optimized website or page.
Website or webpage Often there is talk about the SEO optimization of a website, but you should actually view this per webpage. Both on-page SEO and off-page SEO are different for every web page and cannot be implemented entirely for 1 website in its entirety.
The Basic Principles Of One-Page SEO
Did you know that leads that end up on your website via SEO have a close rate of no less than 14.6%?
Fantastic. Search engine optimization is nevertheless an item on which many marketers have their teeth broken. Everyone recognizes his power and wants to do something around SEO.
Unfortunately, many drop out because they think they are working with space technology.Honest? Sometimes it feels like that because we are very dependent on Google's whims.
Fortunately, there are hundreds of tweaks, tips, tricks, and secrets to rank well in Google. Moreover, the average marketer can apply this himself.Nevertheless, search engine optimization cannot be underestimated. According to an SEO specialist, you should spend at least five hours a week doing it, but hard work is rewarded.
If you know those tweaks, tips, tricks, and secrets …Because we want to help you and are increasingly asked how SEO should really be used and whether it really contributes to more results, we want to share our tips, tricks, and secrets with you in this manual.
1. Before You Begin Writing
FIRST PEOPLE, THEN SEARCH ENGINES
Yes, paying the necessary attention to SEO is extremely important. In 2016, it should be an essential building block in everyone's digital strategy. Yet you cannot forget one thing: you talk to people, not robots. Your web pages must, therefore, feel as natural as possible.Your focus keyword must, of course, be present, but never let yourself be tempted by a keyword cacophony. This has bad results in search engines.
Therefore, look for a balance better. One that helps the reader with his goal and that is appreciated by search engines.
THE SEARCH FOR A RIGHT KEYWORD
From adolescent to a grandparent, everyone searches for information online.
There is a huge chance that there is search volume on one of your products or services.That is why you have to rank in search engines on the keywords that your target audience is searching for.
But how do you know if you have the right keyword? The first thing to do is think about which keywords you want to rank on. If you are an event agency, you must list on “organize the event” and “organize event rules.” Map all these terms and then go to the Jaaxy keyword tool You enter an umbrella term there, and then Jaaxy gives a few dozen suggestions, including the number of monthly searches.
HOW YOU DO THIS CONCRETE, YOU SEE BELOWLONG TAIL KEYWORDS VS BROAD KEYWORDS
When you start the search for ideal keywords, you also need to know the difference between long tail and broad keywords.
A broad keyword:
- is very general and usually not explicitly focused on your company
- has a high search volume
- has a lot of competition
- is extremely difficult to score in Google
- example: sports nutrition
- A long-tail keyword is particular and relevant to your company;
- has a limited to low search volume;
- has little SEO competition;
- gives you a lot more chance to score in Google;
- example: sports nutrition for fitness
FOCUS ON ONE KEYWORD PER PAGE
Do not try to target multiple keywords with one article.
This is carrying water to the sea. So you can only optimize a page for one keyword.
All the rules that follow you, therefore, apply for that one keyword. If you want to score for multiple keywords, you create a separate page for each keyword.
2. TWEAKS, TIPS & TRICKS TO LET YOUR PAGE RANGE
SEARCH FRIENDLY URL
Your URL must also be optimized. Google attaches great importance to search-friendly URLs.
So make sure that your focus keyword appears in your URL.
Ideally, you should follow the following format:
You must, therefore, “clean up” your URL as well as possible. Remove unnecessary words and separate your words with a dash “-.” An underscore does not sound right.
Extra tip: do not repeat the keyword if it is already in the domain name or in the rest of the URL.
OPTIMIZE YOUR TITLE TAG
Let's clarify: the title tag is not the title of your webpage, but the claim that is visible in the search results.
Make sure you limit this to 55 characters, otherwise Google will tear down your title, and that will look incredibly unprofessional.
Also, consider mobile search behavior here. We should not tell you that many people search via their smartphone.
When they do this, they are on a smaller screen. To provide a short, intelligible title tag.
Extra tip: is there a lot of competition on the keyword? Then place it at the front of the title tag.
MAKE USE OF LSI KEYWORDS
LSI? It sounds like a nasty disease, but it certainly isn't. LSI keywords are a hugely important part of the Google algorithm.
It shows how Google associates specific keywords with each other.
When Google “reads” a site about “cars,” this can be about different things.
This can be about cars, the movie “cars” or the Canadian Aviation Regulations. Google analyzes LSI keywords so that they know what your website is about.
You can find LSI keywords via:
- the Google Keyword Planner
- the Google auto-suggestion function
- related searches at the bottom of the search results page
HOW TO FIND LSI KEYWORDS
TIP: MAKE USE OF STORES.
If you determine that your text can also be converted into a list, do this.
Google indicates that books with lists are much more readable and therefore count them as a ranking factor.
RESPECT THE HTML SYNTAX
When you write an article, you must ensure optimum readability. By applying the right headings, you improve the experience of your readers.
Do this not only for the UX of the readers but also for Google and other search engines.
When they let their bots crawl, your page should be readable by Google's lovely pets.
You do this by adding the correct h-tags. Too many mistakes happen around here.
HOW DOES IT NEED?
Tip: Have your keyword appear in h1 and h2 anyway. This is not necessary for the other h-tags. You still write for people.
OPTIMIZE FOR DWELL TIME
Dwell time is the time that the visitor stays on your page before returning to the search results.
Google associates low dwell time with low-quality content. To ensure an extended dwell time.
You do this through great, entertaining content. You have already seen that high content scores better for SEO.
See your first paragraph as a pitch. There you have to “sell” the remaining text.
So put a lot of energy into that opening paragraph so that the reader gets the urge to read the rest.
Also make use of beautiful images, summaries, and videos.
TIP: DON'T HAVE TO WRITE LONG TEXT
Various studies show that longer content (1500+ words) scores better positions than shorter content. Use current search results as a benchmark.
MAXIMIZE YOUR CTR ON GOOGLE
You will also be able to confirm it yourself. If you look up something in Google, which link do you click? Those who look most relevant and professional, right?
Do you have a top 10 position on a keyword? But is your page rarely clicked through? Then your title tag does not match your description.
This description is called the “Meta tag description.”
The text you write in it does not affect your Google ranking factor, but it does change the number of visitors to your article.
LENGTH OF YOUR META DESCRIPTION
It seems simple, but almost everyone sins on the following line: “Make sure your description is completely legible in the search results.”
A year ago, everyone said that your meta description should not be longer than 155 characters.
Because nowadays everyone also searches mobile, we recommend writing a maximum of 115 characters.
Google also shows the date for new arch items. So if you want to be ultimately safe, you better stick to a limit of 100 characters.
Example META TAG description
PLACE INTERNAL LINKS
Internal links within your site are compelling for SEO.
Just look at Wikipedia. Every time they use a keyword in their text for which they
already had a page, they link to that page.
This way, they have a top position for every possible keyword.
Therefore, place as many internal links as possible on your website. This drives you
to the top in Google and boosts the time-on-site
LOWER YOUR BOUNCE RATE
The bounce rate percentage is the number of sessions where one page is loaded
(that is, sessions where the visitor leaves your site on the entry page and does not
click on anything else).
A low bouncer ratio is disadvantageous for SEO and conversion.
In most cases, this is a clear signal that you are not offering content that meets
You can solve this by placing an internal link in the first paragraph. For example,
the visitor still has a “way out” if he does not like the article.
PLACE YOUR KEYWORD IN THE FIRST PARAGRAPH
Google will find your article more relevant if you place your keyword in the first
paragraph or first 100 words.
Please note: this does not mean that you should use your keyword as much as
possible in the beginning.
TIP: MAKE USE OF LAZY TWEETS
The is generally proven that people are lazy. Yet they put a lot of time into their
That is why they want to share fun content to show that they are working
On the other hand, you want your content to be saved as much as possible.
We have the lazy tweet for that.
With every tip or fact in your content, you have an angle to make a lazy tweet.
You write this tweet in advance, and you make it tweetable with 1 click.
You create lazy tweets with https://clicktotweet.com/
CARE FOR 2 OUTBOUND LINKS
To get a new compliment from Google, you have to link to other websites. This is called an “outbound link.”
Google identifies and qualifies this link. If you link to another page with a lot of authority,
Google will find your page more relevant. Therefore, do not merely relate to any site.
Relevance remains important.
Do you want to check the authority of a site? Then use the Open Site
We recommend adding at least two outbound links per page.
3. WHAT SHOULD YOU ALL REMEMBER
- You talk to people, not robots. Make sure your keyword does not overshadow the article.
- Focus on one keyword per page. It is impossible to rank with two keywords on one page.
- Generate a search-friendly URL. Google and associates like this.
- Optimize your title tag. Also, consider mobile searches.
- Use LSI keywords. That way you know what's going on.
- Respect the HTML syntax. In this way, you promote the experience of your readers and search engines.
- Take the dwell time into account. This way, you keep visitors on your website longer.
- Use multimedia and lists. By placing images and summaries, you keep the visitor busy for longer.
- Provide two outbound links in each article. Google will find your article more relevant.
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